Why We Do This Work
Back in 2019, I was sitting in my kitchen at 2 AM, staring at another failed budget spreadsheet. Sound familiar? Despite having a finance degree, I couldn't make the rigid monthly categories work with my actual life. Freelance income, unexpected expenses, seasonal spending – none of it fit the neat boxes that traditional budgeting demanded.
That frustration became our mission. We spent two years researching behavioral economics and testing flexible approaches with real families across South Korea. What emerged was something different: budgeting that bends instead of breaks when life happens.
Our approach isn't about perfection – it's about progress. We help people build financial systems that actually work with their lives, not against them. Because the best budget is the one you'll actually use.
